Website Design

Rather than creating your website from an existing template or design, a custom website design is fully customized to you and your business. Through the process described below, I’ll bring your vision to life so you can focus on the work that you love!

The Design Process

1 Discovery Phase

This is where we’ll get to know each other! I’ll learn about your website needs and vision. Based on our conversation, I’ll share an agreement detailing the design process, timeline, and other details. Once the agreement is signed and invoice is paid, we move to the next phase!

2 Content Phase

This phase has the bulk of your work! I’ll share instructions for you to complete a design questionnaire, write copy for each page of your website, and choose photos. You’ll work on these tasks until our Design Date, which is the due date for your content and when I will start putting your website together! Depending on the level of support we agree on, we might meet for check-ins throughout this phase.

While you work on your “homework,” I’ll create a mockup design proposal for you to approve, which helps me with the direction of the design. As the Design Date approaches, I’ll check in with you about content progress and any questions you have.

3 Design Phase

This is where you can take a breather and get excited about your website! I’ll jump into designing each page and inserting the content you provided. We’ll meet once or twice to review the site and talk about any revisions you’d like. I’ll do a final check for functionality and design.

4 Final Phase

We’ll meet for our final call, during which I’ll walk you through the website, answer any questions, and teach you the basics of Squarespace. After our call, you’ll make the final payment, I’ll make the site live and I’ll transfer site ownership to you!

You’ll receive an email from me within a few days with tutorials for your website and your brand details (colors, fonts, etc.). This is the time to CELEBRATE!

Please note that the following should be identified before reaching out for website design:
your business services, service pricing, ideal client/target audience, what you need your website to do for you (scheduling, communicate your services, accept payments, etc.).

Web Design Packages

Image of 4 small plants growing in terracotta pots

Foundational Package

The Foundational Package includes:

  • 4-6 pages on your website, typically including some or all of the following pages: Home, About, Services, Contact, FAQs, Blog

  • Designed pages for Terms & Use, Privacy Policy, and Good Faith Estimate pages for you to add your copy, if desired

  • Blog set-up, if desired

  • 1-2 rounds of revisions

  • Branding for your website including colors and fonts

  • Tutorials for making changes after website launch

  • A short list of tips for after the website launch

Possible Add-Ons:

  • Logotype (text-based logo)

  • Image Selection

  • Social Media Post Templates

  • Marketing Materials (brochures, flyers, business cards, etc.)

Image of someone watering their garden with a watering can

Growth Package

The Growth Package includes:

  • 7-10 pages on your website, typically including some or all of the following pages: Home, About, Services (multiple pages), Contact, FAQs, Blog, Events/Calendar, Courses, etc.

  • Designed pages for Terms & Use, Privacy Policy, and Good Faith Estimate pages for you to add your copy, if desired

  • Blog set-up, if desired

  • 1-2 rounds of revisions

  • Branding for your website including colors and fonts

  • Tutorials for making changes after website launch

  • A short list of tips for after the website launch

Possible Add-Ons:

  • Logotype (text-based logo)

  • Image Selection

  • Social Media Post Templates

  • Additional Page

  • Marketing Materials (brochures, flyers, business cards, etc.)

Levels of Support

Preparing the content for your website is a common challenge for website design clients. I provide a copywriting guide to all of my clients, but I recognize that further support is very helpful for some!

Which plan fits your needs? Explore the options below.

Which describes how you feel in regards to copywriting?

  • "I’m confident in writing the copy for my website. I know how to showcase my voice and communicate with potential clients. I’m pretty sure I can follow a copywriting guide on my own."

    OR

    “I’m working with a copywriter to get my copy done.”

  • "I'm comfortable with writing, but I'm not sure how confident I am writing about myself and my business. I'd love guidance and feedback along the way."

  • "I have NO idea where to start! I don't know how I would explain my services or express myself effectively to future clients. Writing the content for my website feels extremely intimidating. I want support more regularly as I work through the copywriting process."

The types of support included in each plan:

  • You'll receive the Content Map (aka guided copywriting for each page on your website).

    You're welcome to email me with occasional questions. Otherwise, I'll give you the space to complete the copywriting on your own.

    If you’re working with a copywriter, you can send me the copy rather than using my content map.

  • You'll receive the Content Map (aka guided copywriting for each page on your website).

    You'll also have 2 support calls (30 minutes each) with me to touch base about the copywriting process. These calls give you an opportunity to share what's going well, what's been challenging, ask questions, and ask for feedback.

  • You'll receive the Content Map (aka guided copywriting for each page on your website) in separate parts. In between each support call we schedule, I'll share a portion of the Content Map for you to complete. This is done to help you feel more focused on one part and less overwhelmed.

    You'll also have 4 support calls (30 minutes each) with me to touch base about the copywriting process. These calls give you an opportunity to share what's going well, what's been challenging, ask questions, and ask for feedback.

    You can also reach out via email with questions, concerns, or requests for feedback. I'll answer within 1-2 business days.

  • “The site has been up about a week, and I have already gotten feedback from potential clients that after looking at the site they knew they wanted to work with me.”

    Tina, Robin Counseling

  • “[Kelly] really took my ideas and brought them to life, incorporating all of the details I wanted. My business has already experienced some growth, thanks to my new site!”

    Kori, Kori Meyers Counseling

  • “I knew I needed a great site to showcase who I was and what I offered, but I just couldn’t get there on my own. Kelly made the entire process not only manageable but enjoyable, and I’m thrilled with the results.”

    Tina, Robin Counseling

  • “I will be recommending you to everybody and anybody. Thank you, Kelly!”

    Kristin, Good Grieve Nashville

Pricing

Pricing varies depending on the amount of support you’d like in the copywriting process and the website package you choose.

Foundational Package

Independent Plan: $1350

Support Plan: $1500

Hands On Plan: $1650

Growth Package

Independent Plan: $1600

Support Plan: $1750

Hands On Plan: $1900

Add-On Services

  • $150

    We've chosen your brand colors and fonts, but you really want a logo to bring the design together. I can create a couple simple designs for you to choose from, and I'll add your favorite one to your website.

  • Starting at $150 per page.

    Cost varies depending on the complexity of the page and design requirements.

  • Cost varies depending on project.

    If you're feeling stuck in the image selection task, let me know, and I may be able to help you choose photos that align with your design and style.

Questions before we jump in?

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