Essential Pages that Your Therapy Website Should Include
Starting a therapy private practice takes time, creativity, and patience. Creating your website is one of the more creative and fun tasks (in my opinion!), but there are some therapy website must-have pages to know about.
Home Page
This one might seem obvious, but the home page is typically where people land when they first visit your website. Your home page needs to convey a clear message. The visitor should be able to understand what you do pretty quickly, maybe even before they scroll to the bottom of the page.
Make sure visitors get a brief introduction to who you are and who you work with. Provide several opportunities for visitors to click through to other pages on your website, to learn more about services and to contact you.
The Bottom Line:
Your home page is your digital store front. Make it welcoming and clear for visitors to understand what you offer.
About Page
This page is where visitors can learn more about you! Especially if you’re in private practice, this is a chance to give visitors a glimpse into what it’s like to do therapy with you. Since therapy is such a personal service, people need to get a feel for your personality, how you engage with clients, and what energy you bring to sessions. Having a clear photo of yourself with good, natural lighting also makes a huge impact!
Some therapists approach this page like a resume. Instead, talk TO the visitor. Make them feel welcome and give them a reason to trust you. This is a chance to give them a peek into your personality and why you do this work. If, after your main message, you want to include your education, credentials, and other trainings, go for it.
The Bottom Line:
Be sure to have a good-quality photo of yourself, show your personality, and start to build trust by showing visitors that you understand their struggle.
Services Page
While you’ve already shared what you offer on your home page, your services page(s) gives you an opportunity to expand on your offer. Some therapists choose to have one services page, where they list things like “individual therapy” and “family therapy”. Or they might include “therapy for anxiety” and “therapy for trauma.” The point is, they include multiple specialties or services on the same page. This approach is an option, for sure.
Another approach, which some will say is better for SEO (having people find you more easily when they search online), is to have each specialty or service on its own page. For example, you may have a dropdown in the navigation menu that says “Services” and there may be 3 pages listed below it: “Trauma Therapy,” “Anxiety Therapy,” and “Grief Therapy”. In this scenario, you have an opportunity to speak slightly differently to each visitor who may be looking for support with one specific issue. This may help them feel more understood and then be more inclined to contact you for services.
Therapists debate whether or not to list their rate for sessions on their website. If you do choose to list the pricing for your services, the services page is a great place to do so. Alternatively, you could share your rates on a separate ‘frequently asked questions’ page.
The Bottom Line:
Speak to your ideal client about what you offer and how you help. Start building trust!
Contact Page
You need a way for your future clients to reach you! The contact page provides a clear way for visitors to take the next step toward therapy with you. This page can be a bit more simple than the others, but it needs to have the following:
A way to reach you (for example: contact form, button to book a consultation, email/phone number, etc.)
Location information (for example: office address, city, state, map of office location, etc.)
You may consider including information about how to find your office if people may get confused along the way. Additionally, it may be helpful to include images of your office space, helping visitors envision themselves in therapy with you.
The Bottom Line:
Make it as easy as possible for prospective therapy clients to get in touch with you!
The design and copywriting of your website are crucial in building trust with your future clients. If this is one thing you just don’t want to add to your plate of starting a private practice, let’s connect.
